Brewing Brilliance: Alternate Route Coffee Co. - A Beacon of Excellence

A Beacon of Passion: Alternate Route Coffee Co.

In the bustling town of Leduc, Alberta, a beacon of passion, commitment, and partnership shines bright. Founded in 2017 by partners Ian & Kellie Wahl, Alternate Route Coffee Co. stands as a testament to the power of dedication and the pursuit of excellence. Starting solely from a mobile roastery, their journey is marked by an unwavering determination to explore the intricate world of coffee, challenging conventions, and pushing boundaries both within the realm of coffee and in life itself.

Crafting Meaningful Partnerships

At the heart of Alternate Route Coffee Co. lies a profound mission: to craft exceptional products that not only honor the dedication of coffee producers but also ensure fair compensation for their invaluable efforts. Embracing a philosophy that transcends mere transactions, Ian and Kellie prioritize the cultivation of meaningful partnerships, united by shared goals and a collective vision for a better tomorrow. For them, success is synonymous with the prosperity of their partners and the positive impact they collectively create.

The Expansion: A New Chapter

In early 2021, Alternate Route Coffee Co. embarked on a monumental journey, expanding its operations with a new location adjacent to the Edmonton International Airport. This newly established Coffee Roastery and Tasting Room serves as more than just a place to savor exceptional coffee; it serves as a vibrant community hub. From its cozy coffee bar to its thoughtfully curated retail section and inviting custom tasting room, the space invites coffee enthusiasts to embark on a sensory journey like no other.

Crafting Excellence: The Vision and Values

Alternate Route Coffee Co. envisions a world where every cup of coffee embodies passion, commitment, and excellence. Their goal is to lead the way in the coffee industry by challenging norms and pushing boundaries with every roast. They aim to unite a global community around exceptional coffee, fostering meaningful connections while promoting fairness and equity across the entire supply chain.


They prioritizes excellence, crafting extraordinary products driven by a relentless pursuit of quality and innovation. Fairness is fundamental to their values, ensuring that coffee producers receive fair compensation for their invaluable labor. Community is at the heart of what they do, as they strive to create vibrant hubs where coffee enthusiasts can gather, share experiences, and forge genuine connections. Sustainability guides their actions, as they are committed to practices that minimize environmental impact and contribute to the long-term health of our planet. Finally, they are dedicated to providing an exceptional customer experience, from the moment individuals step into their Roastery and Tasting Room to the last sip of their perfectly brewed cup.

Crafted with Dedication: Embracing the Alternate Route

In the palm of their hand rests a cup of coffee meticulously crafted from bean to brew, with each stage marked by an unwavering commitment to excellence. The significance of such meticulous attention is deeply understood by the creators. Stemming from their humble beginnings in a mobile roastery, they came to the realization that true uniqueness can only be achieved through fervent dedication and passion. This dedication to crafting something truly exceptional stands as their pledge to their customers.

Irrespective of whether one's journey meanders through towering peaks or artistic pursuits, what truly matters is the path that resonates with them.

Savoring the Perfect Cup

So, whether you're a seasoned coffee aficionado or a curious newcomer, be sure to visit Alternate Route Coffee Co. and experience the passion and dedication that defines their craft. With regular tasting and brewing events on the agenda, there's no better time to embark on an unforgettable coffee experience.

We invite you to visit Alternate Route as you traverse your own, embracing every moment along the way.